The Piedmont Guy has a straightforward mission: always only do Piedmont wines. Ercole, which is italian for Hercules, is the flagship brand made possible by a generations-old co-operative of local growers in the Monferrato area. We created an identity and label system that draws heavily on Italian signage and embodies the easy-going spirit of these affordable wines, which are meant to be guzzled by the liter.

thepiedmontguy.com

Designer:
Neil Hubert

Photography:
Stephanie Gonot