Platform is a 4-acre collection of shops, pop-ups and eateries in Culver City, nestled right under the Metro rail line. Anchored in the corner was Hayden, namesake of the neighborhood and led by Chef Ari Kolender, a James Beard Rising Chef award semi-finalist. In addition to the main brand elements, we hand-painted a giant mural visible from the Metro line, at the corner of Washington & National. Hayden lasted a few years until June 2019, when they had to close up shop (and the next spot painted over the mural.)

Designer:
Neil Hubert

Photography:
Laura Ford